Management Team

Andrew Westmoreland - CEO and Founder

Andrew is ADRevolution's CEO and Founder. He is also the company's chief software architect, and the inventor of its proprietary Natural Intelligence Marketing Engine (NIME).
Andrew developed his first robust software solution while still in high school in Ashland, Oregon. Andrew created a proprietary eCommerce transaction management system, similar to MIVA Merchant. He worked with small and medium-sized businesses to help them integrate their business operations and financial management with his online shopping platform. In working with these businesses, he saw a common thread among their needs: They always wanted more traffic (and thus sales) from high quality sources. This common need is what spurred an investigation into where his clients could find more high quality traffic from sources other than Google and Overture. After seeing the power and scalability of digital media, he decided to build and fund ADRevolution.
Andrew is passionate about building bridges between cutting edge technologies and consumer demand. He is also passionate in his belief that a paradigm shift toward customer-centrism in online marketing will spur the creation of large markets. ADRevolution is leading this shift.
Outside of business, Andrew has two Basset hounds, Ari and Matilda. He finds time when he can for music, including playing bass and keyboard. Andrew is an avid fan of R.E.M., and will engage anyone in discussion and debate regarding who is the best rock band ever.

Christopher Kreager - Vice President of Technology

Chris brings over 18 years of experience in the information technology industry. Chris has proven expertise in project management, application development, data modeling, and quality assurance techniques. Prior to joining ADRevolution, Chris was the Director of Technology for CFM Partners responsible for the architecture and development of a software as a service platform delivering on-line continuing education. While working with enterprise financial service companies such as Morgan Stanley, Discover Card, Bank of America, and Merrill Lynch, Chris enabled mass distribution for their required compliance training.
At different times, Chris and his team received prestigious awards for their early pioneering of web-enabled mainframe application processing of student loans in which they recieved the Award of Excellence from the International Association of Business Communicators. Chris has also been a major contributor in the ground-up development efforts for several start-up companies, helping them to extend the value of their Intellectual Property.
As CEO and Founder of AFSL Games, Chris has worked with PC entertainment media published worldwide. Chris led his group of local artists and programmers in the development of multi-player modifications, for Serious Sam, published by Take 2 Interactive and Gathering of Developers. He continues to work with Austin's independent gaming community.
Chris, and his wife, Liz, enjoy gardening and experimenting in the culinary arts. They have a married 23 year-old son and a 10 year-old daughter. Their son, Nick, is a recent graduate of the UT Red McCombs School of Business and is currently working as a Senior Financial Analyst for Dell Corp. While at UT, Nick lead the Men's Gymnastics Club to win the NAIGC National Championship, held in Oakland, CA in 2005. Their daughter, Stacie, is in 5th grade and enjoys swimming, piano, and dancing.

Luis Torres - Director of IT & Software Development

Luis has more than 10 years of experience in the areas of Web development, Internet Technologies and Project Management by holding positions as Systems Administrator, IT Project Leader and head of R&D for Instituto Tecnologico y de Estudios Superiores de Monterrey, one of the largest Universities in Latin America. He has also been a Technology Consultant for corporations in the fields of retail sales, finance and manufacturing among others. For many years he combined those activities with teaching at University level on subjects like Programming Languages, Web development and Multimedia production.
At ADRevolution, Luis has been actively involved, both at the strategic and operational level, in building and optimizing the infrastructure and systems to support the company's growth.
Luis has a BS with majors in Industrial Engineering and Systems Engineering. He also has a Masters Degree in IT Management and a second graduate degree as a MS in Electronic Commerce. On his personal time he enjoys live music and playing musical instruments, mainly the guitar, drums, four & six string bass, and piano.